Fierce Loyalty Fuels NOLA Digital Rivalry |

Two universal characteristics distinguish the true New Orleanian: defiant exceptionalism and ferocious local loyalty. Ask anyone in this battered but rebounding city what makes it special and they’ll answer with a smile: “We do things differently here.” “We’re true to our own” might be the follow up refrain, and these twin mantras extend to the digital front.

Advance Publications-owned, the Web site of the city’s war horse daily The Times-Picayune, holds a commanding lead among local users, followed by perennial TV ratings leader WWL. Both secured seemingly everlasting bona fides with locals for their coverage during the worst of Hurricane Katrina and its aftermath.
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