Mayor Landrieu, Spike Lee launch 'Flip the Script' campaign | WVUE

Mayor Mitch Landrieu and film director/producer Spike Lee want to change the attitudes of young African-American men heading down a path of destruction.

The two men introduced a multimedia, public awareness campaign called "Flip The Script" Tuesday evening at the Joy Theater. Mayor Landrieu partnered with Lee and his international advertising agency, "Spike DDB," in an effort aimed at changing the attitudes of -- and about -- young, black men across New Orleans.

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