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Can Star Power Make New Orleans' Food Deserts Bloom? | NPR


Troy Henry (from left), Jim Hatchett and Wendell Pierce, co-owners of Sterling Farms grocery store, meet at the store's soft launch on March 21. Pierce, an actor, gained fame through his starring roles in David Simon's The Wire and Treme. David Grunfeld/The Times-Picayune/Landov

Plenty of celebrities leverage their star power to raise awareness of complicated food issues. Some of the biggest names include Michelle Obama, Jamie Oliver, Prince Charles and Paul McCartney.

Down in New Orleans, actor Wendell Pierce, who stars in David Simon's Treme and, previously, The Wire, has been taking on food insecurity in low-income communities with brand new convenience stores. Pierce has received plenty of attention for his efforts and appeared this week on NPR's Tell Me More to talk about the opening of the first grocery store in his New Orleans-based Sterling Farms chain earlier this spring.


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